Hermosa Beach's Top Priotities

​

Serving on Hermosa Beach City Council is a privilege. I'm committed to independent, accessible leadership that puts residents first and protects Hermosa Beach's small-town character.

 

Public Safety

 

– Pioneered stronger e-bike enforcement including increased fines and confiscation first in region

 

– Approved illegal camping regulations

 

–City Council delegate to League of California Cities, appointed by League President to Transportation, Communications, and Public Works Policy Committee - E-Bike Task Force working on statewide legislation and Santa Monica Bay Restoration Commission as South Bay Council of Governments delegate

 

Fiscal Stewardship

 

– Only councilmember to put taxpayers first by opposing sales tax hike and upper management bonuses

 

– Reduced wasteful consultants including those promoting taxes, streamlined management, refurbished City Hall and beach bathrooms not multi-million dollar rebuilds

 

Small Business Advocacy

 

– Led cutting red tape to activate vacant commercial spaces, streamlined permitting, reduced outdoor dining fees, preserved convenient free parking for customers

 

Protecting Hermosa Beach

 

– Only councilmember who protected residential parking zones, holiday, Lot E and morning free parking

 

– Improved Housing Element stopping increased building heights

 

– Fought for short-term rental taxes

 

– Led banning Coastal Commission advertising waivers countywide protecting beaches and only councilmember opposing Coastal Commission VIP beach waivers

 

– Sole candidate with early endorsements from Sierra Club and California League of Conservation Voters

 

Accountable Leadership

 

– Protected public comment time, reinstated community forums, fought for civility/professionalism at City Hall

 

I'm your independent voice ensuring civility without barriers, asking hard questions to keep Hermosa Beach safe, financially responsible, business friendly, and environmentally protected.

 

Dean4Council.com

 

(310) 938-2191

 

I respectfully ask for the vote. Please contact me anytime.